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  • steven@chai.com.sg

About us 关于我们

About Chai Coffee

Chai the name comes from the Chinese word, 财 or 財, which means ‘fortune’ in English. The whole phrase is called 和气生财means ‘harmony brings fortune’ and this is what we as Chai Coffee stands for.

We name our coffee as such because we have our strong beliefs in our own customer-oriented philosophy by customising coffee using our coffee and our partners’ cafes. This will allow our customers to enjoy coffee at more cost effective and convenient environment, so that this brings positive vibes to them with a sense of coffee appreciation satisfaction. Aside from that, by working closely with our suppliers and other stakeholders too, we provide a community of harmony and so in turn, this brings fortune to all of us.

Our Strengths

 

Our main strength lies in our unique coffee packaging style, where we come with a coffee cup and a customisable coffee concentration level for our customers.

We also take pride in our coffee freshness for a longer time as our beans or powder can stay long without turning sour.

Ever wonder how and why our beans and powder can stay long without losing much of the coffee aroma?

Chai Coffee derives from the coffee plantations of Malaysia, where it boasts one of the world’s main natural coffee exporters. The coffee fruit is being processed in the following ways:

(1) Natural or dried in fruit process

No layers of the coffee fruit skin are removed. Instead, the coffee fruits are plucked from the trees and lay out in the open to be dried under the sun.

 

(2) Honey process

The skin and pulp of the coffee fruit are being removed but the sweet honey liquid remains during this process. This is to protect and preserve close to 100% of the flavours of the coffee beans.

chai这个名字来自中文字“财”,“财”代表财富,财咖啡即取意 “和气生财”
财咖啡“的命名是因为我们坚信“以顾客为本”的理念,使用我们的产品以及合作
伙伴的咖啡馆,为顾客定制专属咖啡,这将使我们的顾客能够以更物超所值的价
格在更舒适的环境中享用咖啡,在享受咖啡的同时获得愉悦地感受。除此之外,
通过与我们的供应商和其他合作伙伴的密切合作,我们力求打造一个和谐的团队,
反过来,这给我们所有人带来了财富。

我们的主要优势在于我们独特的咖啡包装风格,我们为顾客提供咖啡杯和可定制的咖啡浓度。我们也为我们的咖啡新鲜度感到自豪,因为我们的咖啡豆或咖啡粉可以长时间保存而不会变酸。

想知道为什么我们的咖啡豆和咖啡粉可以长时间保存而不会失去太多的咖啡香?

财咖啡来自拥有世界上主要的天然咖啡出口商之一——马来西亚的咖啡种植园。生咖啡豆通过下列加工工序:

(1)天然干燥

从树上摘下的生咖啡豆在完全不去除任何一层咖啡果皮的基础上,放在露天,在阳光下晒干。

(2)裹蜜
  
生咖啡豆的皮和果肉被除去,但咖啡果味仍然存在。这是为了保护和保存接近100%的咖啡豆口味。